Wimo - All-in-one Seller Operations Platform - Case Study

Conducted market research on seller pain points in managing shipments, pickups, payouts, and inventory. Analyzed competitor platforms and identified opportunities for an all-in-one solution that reduces manual work and streamlines logistics. Business Goals: Validate the demand for a unified seller operations platform and define key features that address logistics and payment challenges. Technical Approach: Market analysis, competitor benchmarking, user persona creation, and seller workflow mapping. Duration: 3 weeks Deliverables: - Market & User Insights Report - Competitive Benchmarking - Feature Prioritization Matrix

Designed the system architecture to support shipment tracking, pickup scheduling, payout processing, and analytics. Planned integrations with logistics providers and payment gateways. Business Goals: Create a scalable, secure, and user-friendly platform that centralizes seller operations. Technical Approach: Modular backend with Node.js, MongoDB schema for orders, payouts, and logistics data, API integration for courier and payment services, and a responsive React + Next.js frontend. Duration: 5 weeks Deliverables: - System Architecture Blueprint - API Integration Plan - User Journey & Wireframes

Developed the Wimo platform with features for shipment creation, real-time tracking, pickup requests, and payout management. Integrated third-party logistics APIs and secure payment gateways. Business Goals: Deliver a functional MVP enabling sellers to manage shipments, pickups, and payouts from one dashboard. Technical Approach: React + Next.js frontend, Node.js backend, MongoDB, API integrations for courier services and payment providers. Duration: 4 months Deliverables: - Live Seller Dashboard - Shipment & Pickup Management System - Payout Processing Module

Performed comprehensive testing to ensure accurate shipment tracking, reliable payment processing, and stable platform performance under load. Verified integration security and data privacy compliance. Business Goals: Guarantee platform stability, security, and accurate data handling before launch. Technical Approach: Automated and manual testing, performance load testing, penetration testing, and API reliability checks. Duration: 6 weeks Deliverables: - QA & Security Reports - Performance Test Results - Resolved Bug Logs

Launched Wimo to a pilot group of sellers. Collected feedback on shipment workflows, payout speed, and overall usability. Prioritized enhancements to improve efficiency and user satisfaction. Business Goals: Drive seller adoption, increase operational efficiency, and optimize user workflows. Technical Approach: Cloud deployment, analytics dashboards for usage monitoring, iterative feature updates based on feedback. Duration: 2 months Deliverables: - Public Launch - User Engagement & Feedback Reports - Updated Feature Roadmap